More than a luxury hotel, the luxury of nature near Tours

Loire Valley Lodges offers high-end suites but above all the luxury of enjoying nature near Tours

When we think of luxury, we think of refinement, splendor, and abundance. We’re never far from ostentation, intemperance, and excess either. This ambivalence lies at the very etymology of the word “luxury,” derived from the Latin “luxus.” For a long time, luxury was a matter of status. Castles, jewels, clothing, ways of living, 5-star hotels, and so on. It was synonymous with prestige and display—the means for the privileged to showcase their success and set themselves apart. Throughout the ages. Today, luxury has also become a matter of emotions and personal pleasure. It can even answer a deeper quest for enchantment.

Against this dominant form of luxury, a new luxury has emerged—one linked not to price but to rarity. Taking one’s time. Treating oneself. Listening to oneself. Spending time with loved ones. Taking care of oneself. Body and mind alike. The vision behind Loire Valley Lodges, near Tours, fits perfectly within this approach. Ultimately, the expression claiming that “true luxury is priceless” takes on its full meaning here. Of course, all the comfort and services befitting a luxury hotel are present, but here, a shift occurs. Because allowing oneself to be immersed in such natural surroundings means giving space to one’s imagination to (re)discover one’s voice, to be re-enchanted, and finally, to find meaning and peace by surrendering to the pleasures of slow living in the heart of the forest. Here, luxury is an experience.